Privacy Policy

Effective Date: 03/04/2025

1. Introduction

Welcome to Smile Solutions Ltd (“we,” “our,” “us”). We are committed to protecting and respecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website https://smilesolutionslondon.co.uk, contact us, or use our services.

By using our services, you agree to the terms outlined in this Privacy Policy.

2. Data Controller

Smile Solutions Ltd
24 Englands Lane
Hampstead, London, NW3 4TG
United Kingdom
Email: [email protected]
Phone: 020 7449 1760

3. Information We Collect

We may collect and process the following types of personal data:

a) Personal Information Provided by You:

• Name

• Contact details (email, phone number, address)

• Date of birth

• Medical history relevant to dental treatments

• Payment information

b) Information Collected Automatically:

• IP address

• Browser type and version

• Device information

• Website usage data via cookies (see Section 9)

c) Sensitive Personal Data:

As a healthcare provider, we may collect health-related data necessary for dental treatment. We ensure such data is processed lawfully and securely in accordance with UK GDPR.

4. How We Use Your Data

We use your data for the following purposes:

• Providing dental care and treatments

• Booking and managing appointments

• Processing payments

• Responding to inquiries

• Sending important updates and marketing communications (with your consent)

• Complying with legal and regulatory obligations

5. Legal Basis for Processing

We process your data based on:

• Contractual necessity – to provide you with services

• Legal obligations – to comply with UK healthcare regulations

• Legitimate interests – to improve our services and business operations

• Consent – where required for marketing communications

6. Data Sharing and Third Parties

We may share your personal data with:

• Regulatory bodies (e.g., General Dental Council, NHS, HMRC) when required

• Payment providers to process transactions

• IT service providers for website hosting and management

• Dental laboratories for treatment purposes

We do not sell or rent your personal data to third parties.

7. Data Retention

We retain your data only as long as necessary for the purposes outlined in this policy, in compliance with UK regulations. Dental records are retained for at least 11 years or until a child patient reaches age 25, whichever is longer.

8. Your Data Protection Rights

Under UK GDPR, you have the following rights:

• Right to access – Request a copy of your data

• Right to rectification – Correct inaccurate or incomplete data

• Right to erasure – Request deletion of your data (subject to legal requirements)

• Right to restrict processing – Limit how we use your data

• Right to data portability – Request transfer of your data

• Right to object – Object to processing for marketing purposes

• Right to withdraw consent – Where processing is based on consent

To exercise your rights, contact us at [email protected].

9. Cookies and Tracking Technologies

We use cookies to improve website functionality and user experience. You can manage cookie settings in your browser. For more details, refer to our Cookie Policy.

10. Data Security

We implement appropriate security measures to protect your data from unauthorised access, alteration, or loss. However, no system is entirely secure, and we advise caution when sharing personal data online.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, we will notify you via email or website notice.

12. Contact Us

For any privacy-related inquiries, you can contact us at: Smile Solutions Ltd
24 Englands Lane
Hampstead, London, NW3 4TG
United Kingdom
Email: [email protected]
Phone: 020 7449 1760

If you are unsatisfied with how we process your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: https://ico.org.uk
Phone: 0303 123 1113